JKNEETU SON ENTERPRISES is an independent product studio from India, founded in 2026. We build playful, privacy-first consumer apps — and our first one is Loomii.
Our story
Started with one question: what if friends could be honest without it getting awkward?
Anonymous Q&A is one of the most loved things on Instagram stories — and one of the easiest to misuse. We set out to build a version that keeps the fun and takes safety seriously: no logins, no contact scraping, filters on every message and real people reviewing reports. That became Loomii.
Mission
Make the internet a little more fun — and a lot kinder — for the next generation.
We want every product we ship to feel like a toy and behave like a bank: playful on the outside, careful on the inside.
What we believe
values, not slogans.
People over metrics
We would rather lose a growth hack than lose someone’s trust.
Honest by default
Clear prices, clear policies, no dark patterns. If we change something, we tell you.
Small and fast
A tiny team that ships every week and answers its own support inbox.
The team
the humans behind it.
A
Aditya
Founder · Product, design & engineeringAS
Anshika Sharma
Marketing · Brand, community & partnershipsSS
Siddharth Singh
Finance · Finance, compliance & operations
Please note: Anshika Sharma and Siddharth Singh work with us on JKNEETU SON and Loomii, but are not legally part of JKNEETU SON ENTERPRISES (they are not owners, partners or directors). The company is legally owned and operated by Aditya.
Company details
the boring (important) bit.
Legal name: JKNEETU SON ENTERPRISES
Based in India — D / C - 566, Gali No D 1, Sangam Vihar, Pushpa Bhawan S.O, District: South Delhi, Delhi – 110062